Profiling Consumers: Examination of Chinese Gen Z Consumers’ Sustainable Fashion Consumption

Understanding Chinese Consumers’ Intention to Purchase Sustainable Fashion Products: The Moderating Role of Face-Saving Orientation

In a culture where collectivism is pervasive such as China, social norms can be one of the most powerful tools to influence consumers’ behavior. Individuals are driven to meet social expectations and fulfill social roles in collectivist cultures. Therefore, this study was designed to investigate how Chinese consumers’ concern with saving face affects sustainable fashion product purchase intenti...

Self-Consumption, Gifting, and Chinese Wine Consumers

Chins is the world largest red grape wine consuming country. Using data from a recent survey conducted in three diverse cities in China, this study examines Chinese consumers’ expenditure and preferences for wine for both self-consumption and gifting. Results indicate that in addition to price, Chinese consumers looked for other wine attributes such as brand and color but there are significant ...

The Influence of Fashion Blogs on Consumers

Fashion bloggers are fast becoming an influential force within the fashion industry, which has been facilitated by the growth of new media. However, very little research has looked at the influence of fashion bloggers on consumers, and their adoption of fashion trends. The purpose of this exploratory study was to understand how fashion bloggers influence the attitudes and opinions of their read...

Brand culture and consumption: Chinese consumers and the foreign brands

China approaches a new phase of its economic development, during which foreign brands are not any more in the same position towards Chinese consumers. The consumers' attitudes towards the international brand have long been the subject of numerous studies in the western countries. Yet they are not sufficiently studied on Chinese consumers even if they may assume greater importance. Until now, th...

Rural Chinese Children as Consumers: Consumption Experience and Information Sourcing